Mezcal Madrona is relaunching and rebranding their popular mezcal. At TequilaList, we have made a mini interview with them.
Q: New bottles with a more masculine and “square design” and a less flowery logo… Have you had any considerations regarding your change of profile?
A: We are preparing a re-launch of the brand and introduction to international markets and we wanted to give it a whole new look. Our design is much more clean and modern, and the logo is a traditional Mexican “barro negro”. Barro Negro is an ancient and very distinct Oaxacan potterystyle. It is very popular and the “Barro Negro” style of products are still very much used.
Q: New bottles and logo… what about the mezcal? Is it still based on Espadin?
A: Yes, it’s still espadín. We will also launch espadín with natural orange infusion. As always, our products are 100% artisanal.
Q: It seems you habe stopped producing aged versions of your mezcal?… Why is that?
A: We have seen that the largest market is for clear Mezcal and so we want to focus on that.
Q: How is the business going – are you growing in the market? Mezcal is exploding in popularity – the market must be tough….?
A: We are in the process of re-launching and obtaining export/import approvals, which we hope to have very soon.