The world of mezcal is pulsating with life and innovation. One of the newer brands is Mezcal Madrona. TequilaList made a small interview with owner and president, Rebeca Ureña González.
Q: Who owns and run the company?
Rebeca Ureña Mezcal Madrona´s Owner and President
Rebeca Ureña González
Owner and President
Mirna Vargas Sánchez
General Manager
Q: How old is the company?
We have been in business for over 5 years.
Q: What is the history of the company?
I founded Mezcal Madrona over five years ago after a trip to Oaxaca, inspired by the great cultures and traditions of our country that are represented there. It was on that trip that I made contact with our maestro mezcalero, and thereafter began to design our bottle, trademark, product lines and business plan. Since then we have grown to sell our products in some of the most important stores and bars in Mexico, and are now looking to expand internationally.
We also understand that our business can provide an important source of work for communities in Oaxaca that are among the most disadvantaged in our country. So we really view our company as an opportunity to both run a successful business while preserving our traditions and giving back to the community.
Agave field
Q: When and how did you come up with the idea of the Madrona Mezcal?
Mezcal is a traditional Mexican drink, and one that has become more and more popular over recent years. During that trip to Oaxaca five years ago, I saw how important mezcal was to the fabric of the culture there, both economically and socially. This inspired me to create a high quality product that could bring this culture to Mexico and the rest of the world.
Q: What does “Madrona” mean?
Madrona (madroño) is a type of tree and has a great deal of symbolism for me, as it was emblematic of the neighborhood in which I grew up and also represents the growth and natural beauty of Mexico.
“Horno Cónico” The earth oven, where the agave is baked in order to turn the starch juice into sugar juice
Q: Do you grow your own agave?
Not at the moment. Part of the philosophy of our company is to support the communities in Oaxaca. We buy agave at a fair price from the local producers, contributing to the well being of their families. We aim to be ecologocially sustainable, so we produce a limited capacity of mezcal so as not to over-exploit the land, respecting the time required for each agave plant to grow and mature.
While in the future we may have our own fields, we would continue to buy agave from the producers that have grown together with our company.
The thre ageings of Mezcal Madrona in their beautiful bottles
Mezcal Madrona may be found here: https://www.mezcalmadrona.com/
